Open House: 5 Tips for a Successful Event
Throwing an open house event is the first step in the home-selling procedure. It allows the potential buyers a chance to firstly explore your property, which is either a building, villa, or apartment. A successful open house can increase the chances of a good sale for you.
It's a common practice among real estate agents to host an event or open house at the place they want to sell, to gather buyers with good investment amounts.
If you are a real estate agent or just a seasonal broker, you need to master the tips on how to make an event successful. The open house is not just an event. It's about showcasing the warm atmosphere at your place that will attract more buyers and leave a lasting impression on visitors. In this blog, we are going to mention some essential tips that you need to know to host a remarkable open house for your upcoming sales.
5 Event Management Tips For Beginners
Getting into the real estate business is a tricky task, and you need to be sharp, presentable, good at communication and know how to make an event successful for your business. Because poorly managed and organized events will only waste your time and money and you will lose your chance of getting higher in the real estate industry.
To build strong connections with good investors and create your name in this industry, it is essential to know these tips.
- 1. Make a Strong First Impression
- 2. Online Promotion
- 3. Welcoming Atmosphere At the Event
- 4. Highlight Key Features of Property
- 5. Follow up Or Engage With Buyers
1. Make a Strong First Impression
Your property's first impression starts before any buyer or visitor enters the door. So try to mow your lawn, look out for exterior damages, and repair them before any event, you can give a fresh paint coat to the outer walls of the property to make it look more fresh and presentable to the visitor.
Remove or arrange the personalized items from the property's interior, which were organized according to the previous resident, and make the changes neutral and subtle, giving the buyer a chance to view the interior without any fuss fully.
Add a catering element to your event by serving fresh drinks and refreshments to the guests so they can feel easy and comfortable while deciding to invest their money in your property.
Extra Tip;
Add some scent or bakhoor at your place. It smells more pleasant to the buyers, and most people hate places that smell bad or smell like. As you have done repairing stuff at your place, and it must be smelling like phenyl or paint. So to avoid any embarrassment, it is essential to use any room spray or air freshener to make it smell good for a long time.
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2. Online Promotion
Promote your event news wisely, and use different media channels or even word of mouth to spill the word about your open house to other people, for this, reach out to other real estate agents in your circle to help you in your promotion.
This will attract more sales opportunities for you in the future. Advertise on your social media platforms like FB, Instagram, and Facebook, make your business profile, and start running ad campaigns about your upcoming event regarding the open house. Many real estate agencies are now using social media to promote their business by sharing helpful information about selling property and the benefits of investing in that specific place or buying an apartment there.
These helpful videos or posts attract buyers to start asking more about it, eventually leading them to buy that property.
In this era, people know more about their surroundings through social media than any other platform. Hence, it is essential to invest a little in social media advertising to gain long-term benefits and make strong connections. These event management tips for beginners help them to excel in their field.
To run your media ads, you can get help from any social media manager, who will also handle your social media accounts and promote your open house event on different online platforms to attract more nearby land buyers. It will give you some more time to focus on your other tasks.
Extra Tip;
In the digital age, it is necessary to provide comfort and ease to your clients. To do that, you will make a video of your property and upload it on your social media accounts and WhatsApp groups, it will give a sneak peek to the visitors before attending your open house.
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3. Welcoming Atmosphere At the Event
To make sure your visitors stay at your open house and engage, then you must create a comfortable and welcoming atmosphere at your pace. Make the house or your place well-cleaned and equipped with essentials; add curtains or blinders to make the place look more presentable and welcoming.
Place your staff at the entrance so they greet the guests while entering. Also, add background music with a light tone to create a calm environment. Treat visitors with drinks, coffee, and cookies to make them feel at home.
If you are new in this field and don't know how to make an event successful, then note that the welcoming atmosphere also includes keeping all your info ready on paper, so when a visitor asks for some additional information, you can quickly provide them for this print your brochures with crucial details of the property, contact information, starting selling price and perks of that area where you are selling the property.
Extra Tip;
Try to go with a theme-based open house event, and you can go for a cozy, warm theme in winter and try to do a cool pool-type open house event with refreshments and a small open bar with refreshing drinks in the garden or the living room.
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4. Highlight Key Features of Property
Every place has its main features that can be highlighted to get more value; if you are selling an apartment and it has a balcony, try to add some decent lights on the balcony and put some light furniture over there to compliment this space so it can add up the value of the whole place.
Highlighting the fundamental features can turn any visitor into a potential buyer. You never know which feature will attract the buyer and he will be ready to invest in that property.
Extra tip;
If you have some renovations in the property, then it will be great to add before and after photos in your brochures or on Instagram reels to show your hard work and dedication to adding value to the property. This will give a positive impression to potential buyers and can boost the selling process.
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5. Follow up Or Engage With Buyers
Making interaction with your visitors can give insights into the buyer's perspective and also create a positive connection. To make a long-lasting connection for your future work, be ready to provide answers to the questions that are asked by the visitors. This will give away the idea that you are well aware of your property and surroundings, and this gesture will also remove any doubts visitors have.
Being mentally present at your event will impress the buyers and make them take your property seriously.
Build connections with buyers and mention your intentions of inviting them to your upcoming parties. It will create a comfortable vibe between you and the buyer, and you can easily follow up after the event to ask them about their final decision.
Taking follow-up might seem hectic, but it also gives the impression to the other person that you remember them and value their opinion.
Extra Tip;
To know how to make an event successful, try to take feedback seriously. Give feedback forms to the visitors to fill out and give their suggestions about the property that will help you adjust your property to make it more pricey. You can create an online page or form and send it to your WhatsApp groups to share on social media stories so visitors can leave their remarks about your open house event.
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Conclusion
An open house is not just an event; it's a pathway to make connections to your future potential buyers who will invest in your property. You can create a long lifetime experience for buyers and your career by providing the best tour of your property, highlighting the key features of your place and also engaging with the visitors, and giving them valuable insights about the property so that it is easy for them to make their decision.
Managing events at the start of your career can be complex, but with these easy-to-follow tips, you can host your event easily with little investment in social media and renovations.
The event management tips for beginners that we have mentioned in this blog will help you in future campaigns and events, and you will be able to host tremendous and memorable open houses in the coming years.
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